Adviser to the Advice Industry

Helping financial advisers become better practitioners and build more profitable businesses. 

The focus is uniquely personalized development of practical tools and assistance that can be used easily and quickly to remove risks from financial adviser businesses, and create new business opportunities.  The key benefits for clients are safer and easier businesses to run, that make more money and create greater long term value.

Primary Disclosure Statement

Certificate of Authorisation

Strictly Business Ltd is the consulting and coaching business of Tony Vidler.

Tony has been working in the NZ financial services industry in advisory and management capacities since June 1990, beginning as a tied life agent.  

Over the years he has been involved in agency management roles; started, grown and sold a sizeable investment and insurance brokerage business; been involved in business development work with dozens of adviser practices; heavily involved in professional development and the evolution of regulation in the industry; executive sales and marketing management with a major institution; and been a leading figure in the financial services industry.  There is immense practical experience in all dimensions of financial services distribution.

With a strong belief in personal and professional development Tony has been in relentless pursuit of more knowledge and better practices, and the sharing of that knowledge.   He has been heavily involved from the beginning with regulation and industry reforrm, the formation of industry representation with government, and professional advice issues such as PI cover, advice and practice standards and education pathways.

An Institute of Financial Advisers director for over 6 years now, and also having held a number of other Institute roles such as past Chair of the Professional Development Committee, past Chair of the College of Insurance Advisers, and a past member of the Certification Committee.   Tony has also been a director of several other SME businesses, and is a member of the Institute of Directors.

Tony remains remarkably passionate about creating an advisory profession and remains at the forefront of "best practice" and "advice" issues in the wider industry.  This is what led to Strictly Business Ltd being formed, enabling him to provide wider mentoring and knowledge sharing.  He is a regular presenter and speaker on topical industry issues, a mentor and coach to adviser businesses, and an innovative thinker who is fuelled by good food, good wine and laughter.

Current Practioner status